Published 01 Aug 2023

Do you know what customers look for in a car? Learn about the top features that sell and how to highlight them.


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Automotive Sales Training

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how to set appointments in car sales

In today’s competitive automotive market, understanding customer preferences and catering to their needs is crucial for car manufacturers and sellers. Customers have become more discerning, seeking vehicles that align with their specific requirements and lifestyles. This article will delve into the top features that attract customers to purchase cars and provide insights on how to effectively highlight these features.


Understanding Customer Preferences

Factors Influencing Car Purchases

Customer preferences for cars can be influenced by various factors, including:

  • Budget: Customers look for cars that fit within their financial capabilities. (Watch more about pricing.)
  • Lifestyle: Some seek family-friendly vehicles, while others prefer sports cars or eco-friendly models.
  • Safety: Safety is a paramount concern, leading customers to prioritize vehicles with advanced safety features.
  • Comfort: Comfortable interiors and spacious cabins appeal to many customers.
  • Technology: Modern consumers value cars with cutting-edge technology and connectivity features.

Market Research

Car manufacturers and sellers conduct extensive market research to understand consumer trends and preferences. Analyzing market data helps them design and promote vehicles that cater to the demands of their target audience effectively.

Top Features that Sell in Cars

Safety Features

Safety is a non-negotiable aspect of any vehicle. Customers prioritize cars equipped with features like advanced airbags, electronic stability control, anti-lock braking systems, and collision warning systems.

Fuel Efficiency

With the rising concern for the environment and fluctuating fuel prices, fuel efficiency has become a key selling point. Customers look for cars that offer excellent mileage and reduce their carbon footprint.

Infotainment Systems

In-car entertainment and connectivity have gained significance in recent years. Customers seek vehicles with advanced infotainment systems, including touchscreens, Bluetooth connectivity, smartphone integration, and premium audio systems.

Comfort and Interior Design

Comfortable seating, ergonomic design, and quality materials contribute to a positive driving experience. Customers are drawn to cars that offer a relaxing and luxurious interior.

Advanced Technology

Emerging automotive technologies like adaptive cruise control, lane-keeping assist, autonomous driving features, and parking assistance appeal to tech-savvy customers.

Reliability and Durability

Customers seek cars that are reliable and durable, requiring minimal maintenance and delivering consistent performance over time.

Highlighting the Top Features

To effectively showcase the top features of a car, manufacturers and sellers must employ various strategies:

Effective Advertising

Engaging and informative advertisements that highlight the car’s unique selling points can attract potential buyers.

Engaging Content Marketing

Creating compelling content, such as blog posts, videos, and social media posts, can educate customers about the car’s features and benefits.

Visual Appeal

Eye-catching visuals and high-quality images help create a positive impression of the car.

Testimonials and Reviews

Positive testimonials and reviews from satisfied customers can build trust and credibility.

Understanding the Buying Journey

Understanding the customer’s buying journey can provide valuable insights for car sellers:

Pre-Purchase Research

Customers extensively research online, reading reviews, comparing features, and seeking expert opinions before making a decision.

In-Person Experience

The in-person experience, such as test drives and showroom visits, plays a vital role in influencing the final purchase.

Post-Purchase Support

Excellent post-purchase support, such as efficient customer service and maintenance programs, can enhance customer satisfaction and encourage referrals.


In conclusion, understanding what customers look for in a car and highlighting the top features can significantly impact car sales. Safety features, fuel efficiency, infotainment systems, comfort, advanced technology, and reliability are among the most sought-after aspects. Utilizing effective advertising, engaging content marketing, appealing visuals, and leveraging positive testimonials can further boost sales. By comprehending the customer’s buying journey and providing exceptional post-purchase support, car manufacturers and sellers can build lasting relationships with their customers and thrive in the competitive automotive market. RevDojo offers complete and effective guides that you can so go and start a free trial now!


  1. Q: Are safety features the most critical aspect when buying a car?
    • A: While safety features are essential, customer preferences vary. Some prioritize safety, while others emphasize technology or fuel efficiency.
  2. Q: How can I check a car’s fuel efficiency before buying?
    • A: You can refer to the vehicle’s EPA-estimated fuel economy rating, available on official websites and window stickers.
  3. Q: Do infotainment systems affect driving safety?
    • A: Modern infotainment systems are designed to minimize distractions while driving, but it’s essential to use them responsibly.
  4. Q: Can I trust online car reviews?
    • A: Online car reviews can provide valuable insights, but it’s best to consider multiple sources and expert opinions.
  5. Q: Is it crucial to service the car regularly for durability?
    • A: Regular maintenance is essential to ensure the car’s durability and longevity. Follow the manufacturer’s recommended service schedule.

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