Published 04 Aug 2023

BAD CREDIT: How to Sell a Car to a Dealership Special Finance Customer


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The easiest way to kill a special finance deal is to get into the weeds over the phone. Remember, at this stage, your only goal should be to bring the customer into the dealership. Make sure you know your process rules and have call guides/templates to keep you on track to setting the appointment even when handling challenging credit-related scenarios.

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