2024 marked a solid recovery for the American car market. Last year, supply chain issues stemming from the pandemic began to ease, and inventory levels started to normalize. 

According to industry reports, a total of 15.9 million cars were sold in 2024, representing a 2.2 percent increase from 2023. Last year, buyers opted for a mix of powerful pickup trucks, versatile SUVs, and electric vehicles.

Top 10 Cars Sold in 2024

1. Ford F-Series – 750,789 cars sold

Type: Full-size pickup truck
Why it's loved: The Ford F-Series remains America's top-selling vehicle, offering a range from basic work trucks to luxurious models with advanced features.
Key features: Multiple engine options, advanced towing capabilities, and a variety of trims to suit different needs.

2. Chevrolet Silverado – 543,000 cars sold

Type: Full-size pickup truck
Why it's loved: It combines traditional truck reliability with modern updates in interior and technology.
Key features: Robust engine lineup, user-friendly infotainment system, and comfortable cabin.

3. Toyota RAV4 – 475,000 cars sold

Type: Compact SUV

Why it's loved: Known for its reliability, fuel efficiency, and practicality, the RAV4 appeals to a broad range of consumers.

Key features: Standard safety features, ample cargo space, and available hybrid models.

4. Honda CR-V – 403,000 cars sold

Type: Compact SUV
Why it's loved: Offers a spacious interior, smooth ride, and excellent fuel economy, making it a practical choice for families.
Key features: Standard safety technologies, user-friendly infotainment, and available hybrid powertrain.

5. Ram Pickup – 373,000 cars sold

Type: Full-size pickup truck
Why it's loved: Praised for its refined interior and smooth ride, the Ram Pickup stands out in the competitive truck segment.
Key features: Innovative suspension system, upscale cabin materials, and strong towing capabilities.

6. Tesla Model Y – 373,000 cars sold (estimated)

Type: Electric compact SUV

Why it's loved: As the best-selling electric vehicle nationally, the Model Y offers a spacious interior, impressive range, and cutting-edge technology.
Key features: Long electric range, advanced driver-assistance features, and over-the-air software updates.

 

7. GMC Sierra – 323,000 cars sold

Type: Full-size pickup truck
Why it's loved: Combines rugged performance with upscale features, appealing to those seeking both utility and comfort.
Key features: Advanced trailering technology, premium interior options, and distinctive styling.

8. Toyota Camry – 310,000 cars sold

Type: Midsize sedan
Why it's loved: Recognized for its reliability and fuel efficiency, the Camry remains a top choice for sedan buyers.
Key features: Comfortable ride, advanced safety features, and available hybrid variant.

9. Nissan Rogue – 246,000 cars sold

Type: Compact SUV
Why it's loved: Offers a comfortable interior and a suite of standard safety features at a competitive price point.
Key features: Efficient engine, intuitive infotainment system, and ample cargo space.

10. Honda Civic – 242,000 cars sold

Type: Compact car
Why it's loved: Combines sporty performance with practicality, making it popular among a wide range of drivers.
Key features: Fuel-efficient engines, modern interior design, and advanced safety technologies.

Why These Cars Sold So Well in 2024

The best-selling vehicles in 2024 struck a balance between power, practicality, and affordability. Here’s why these variants were fan favorites last year:

Trucks Continued to be the Backbone of the Market

Full-sized pickups like the Ford F-Series, Chevy Silverado, and Ram 1500 blend power with practicality, making them perfect for work and play. Their excellent towing capacity, durability, and modern upgrades, such as advanced safety features and in-cabin connectivity, make them a popular choice among car buyers.

Moreover, electric pickup trucks are beginning to gain attention from buyers. The F-150 Lightning provides a greener choice without sacrificing capability.

Considering the number of cars sold in this segment, maintaining a good mix of workhorse and lifestyle-focused trims can help increase sales. Additionally, offering financing packages tailored for tradespeople and small business owners can expedite inventory turnover.

SUVs Lead the Family Segment

SUVs proved to be an indispensable option for families seeking spacious, safe, and fuel-efficient vehicles, as evidenced by the popularity of models like the Toyota RAV4, Honda CR-V, and Nissan Rogue.

Meanwhile, the RAV4 Hybrid attracted eco-conscious buyers, while the CR-V received praise for its comfort and long-term value. These SUVs also rank high in reliability and resale value.

For those aiming to sell more vehicles in this segment, it's best to highlight cargo space, crash-test ratings, and infotainment features in your listings.

Electric Vehicles (EVs) Gained Major Ground

2024 marked a breakout year for EVs, with over 1.2 million cars sold across the US. The Tesla Model Y emerged as the best-selling EV last year. Brands like Ford (Mach-E) and Hyundai (Ioniq 5) also experienced strong gains due to wider model availability and federal EV tax credits.

If you're not stocking EVs yet, it’s time to begin. Train your team to address common EV questions regarding charging, range, and long-term costs.

Affordable Sedans Still Have a Place

Sedans demonstrated that they remain an essential segment in the car market. Models like the Toyota Camry and Honda Civic continue to attract first-time buyers, daily commuters, and budget-conscious shoppers. 

These vehicles offer excellent fuel mileage, low maintenance costs, and proven reliability.

Ensure your online listings for sedans are clean, detailed, and easy to compare, as this is where many buyers in this segment start their search.

Final Thoughts

If there’s anything the most popular cars sold in 2024 say about the American car market, it’s that customers are always looking for reliable, family-friendly, innovative, and practical options.

It’s up to dealers to understand these trends and preferences and align their inventory, marketing strategies, and sales techniques accordingly. Want to train your sales team to connect with today’s buyers and close more deals? Visit RevDojo.com for expert car sales training to help your dealership sell smarter.